Google has become unusable in many circumstances, and it rewards spam. It claims it doesn't, but it does, a lot of SEO strategies now revolve around spamming th

Google has become unusable in many circumstances, and it rewards spam. It claims it doesn't, but it does, a lot of SEO strategies now revolve around spamming the search engine with articles, pages, etc. Not for useful content, but for linkbacks, internal linking, etc. It is especially bad for geo-specific SEO strategies, where you're trying to have different page sets for different regions. Basically, how it was when Google first started and was easily gamed. Now people are spinning up 100s of pages and articles using AI and just spamming it. It has gotten bad, but the worst part is that you have to do it now in order to compete for keywords.