3 ms·
I just read through the circa 2010 retrospective on how the Drive team tried to come up with their brand. 99% of the concepts were very based on the traditional
by kridsdale1 3y ago
I just read through the circa 2010 retrospective on how the Drive team tried to come up with their brand. 99% of the concepts were very based on the traditional physical idioms of files, mechanical hard disks, etc. iCloud was released midway through the project and so then they started making “cloud file” and “cloud disk” concepts. It was nearly an accident they ended up with an abstract shape like Chrome. But ultimately Google Drive icon has stood the test of time while files and disks have faded in to history.