3 ms·

My two cents is that while browser tracking matters, people should also be conscious of not giving away their email and cell number when signing up for accounts

My two cents is that while browser tracking matters, people should also be conscious of not giving away their email and cell number when signing up for accounts or making purchases. Every time you do this, the company sells the data to Google and Meta and it gets joined together on those primary keys, creating a comprehensive profile of your interests. Use Apple’s “Hide my email” and I also like the company “my pseudo” which creates throw away e-mails and cell numbers. It’s silly to be all up tight about browser tracking, but then register everywhere with your real personal information.

trogdor 3y ago
I hear this a lot, but I have never understood the details. How is the data sold to Google? What program are these websites participating in, where Google is paying them for customer email addresses, phone numbers, and purchase history?
- tictacttoe 3y ago
  From ChatGPT, Yes, Google and Meta (the parent company of Facebook) do allow businesses to upload customer email addresses and phone numbers for advertising purposes, under specific conditions. This process is part of what's known as "Custom Audiences." 1. *Google Customer Match:* Google allows businesses to upload a list of email addresses through their Google Ads service. This feature, known as Customer Match, lets advertisers target or retarget their advertisements to these customers across Google products like Search, Shopping, YouTube, and Gmail. Businesses must comply with Google's policies and data protection laws. 2. *Meta Custom Audiences:* Similarly, Meta (Facebook) offers a feature called Custom Audiences, where businesses can upload lists of emails or phone numbers. These are then used to match users on Facebook, Instagram, and other platforms in Meta's network for targeted advertising. The data is hashed to protect user privacy, and the businesses must have the right to use this data. Both companies emphasize privacy and the necessity for businesses to have obtained the data lawfully and with the user's consent. Users also have tools at their disposal to control their ad preferences and understand why they are seeing certain ads. It's a balance between effective targeted advertising and user privacy, governed by both internal policies and external regulations like GDPR and CCPA. Google and Meta are building social graphs across this uploaded information.

trogdor 3y ago

I hear this a lot, but I have never understood the details. How is the data sold to Google? What program are these websites participating in, where Google is paying them for customer email addresses, phone numbers, and purchase history?

tictacttoe 3y ago
From ChatGPT, Yes, Google and Meta (the parent company of Facebook) do allow businesses to upload customer email addresses and phone numbers for advertising purposes, under specific conditions. This process is part of what's known as "Custom Audiences." 1. *Google Customer Match:* Google allows businesses to upload a list of email addresses through their Google Ads service. This feature, known as Customer Match, lets advertisers target or retarget their advertisements to these customers across Google products like Search, Shopping, YouTube, and Gmail. Businesses must comply with Google's policies and data protection laws. 2. *Meta Custom Audiences:* Similarly, Meta (Facebook) offers a feature called Custom Audiences, where businesses can upload lists of emails or phone numbers. These are then used to match users on Facebook, Instagram, and other platforms in Meta's network for targeted advertising. The data is hashed to protect user privacy, and the businesses must have the right to use this data. Both companies emphasize privacy and the necessity for businesses to have obtained the data lawfully and with the user's consent. Users also have tools at their disposal to control their ad preferences and understand why they are seeing certain ads. It's a balance between effective targeted advertising and user privacy, governed by both internal policies and external regulations like GDPR and CCPA. Google and Meta are building social graphs across this uploaded information.