I'm very curious what these principles are optimizing for. If they successfully produce the certain kind of life pg desires, how is that life qualified? It see

I'm very curious what these principles are optimizing for. If they successfully produce the certain kind of life pg desires, how is that life qualified? It seems like this method optimizes for happiness, as well as some kind of self determination. I'm curious if happiness is differentiated from pleasure, or contentment. I'd be concerned that based on the derivation of these rules that they actually are tuned to minimize regret at the end of one's life. If I had the choice between, say, twice as much pleasure throughout my life, but pangs of regret at the end, or a less pleasurable life that I felt satisfied with at the end, it would be a pretty difficult decision for me. edit: downvote? really? to clarify, I'm not criticizing the article. I just want to think through the assumptions that underly it, both to know more clearly what they are and then to evaluate the ruleset by evaluating the goals it's working towards.