Third party cookies were used without your opt in consent to create profiles based on your behavior by companies like LiveRamp or Oracle. Apple and Google have

Third party cookies were used without your opt in consent to create profiles based on your behavior by companies like LiveRamp or Oracle. Apple and Google have eliminated or will eliminate the covert tracking based on 3p cookies and mobile ad ids. I don’t support dark UI patterns but privacy sandbox and Apple AppTrackingTransparency hurt advertisers, publishers, and ad platforms but improve consumers privacy. It is not a black and white situation given the monopolistic size of these two tech titans but their privacy solutions are based on aggregated and locally stored data vs cloud based covert 1:1 identifiers - which you couldn’t control.