The way I see it, is that I have a choice whether to pay* for ads that are forced on me without my consent, or whether to block that advertising content. The w

The way I see it, is that I have a choice whether to pay* for ads that are forced on me without my consent, or whether to block that advertising content. The website owner has the choice to allow me to see his website ad-free, or to refuse my access to his website altogether. That's OK. I can survive if I don't see his website at all. OTOH, if he blocks out too many of us, there won't be sufficient eyes on his advertising anyway. * pay for the ads I see? Yes. I have many times been in the situation where I had a small monthly quota of data such that my total data allowance per day was only 60 MB. It doesn't take many 5 MB advertisements to complete use up my meagre daily data allowance.