By that logic, Rolex is leaving money on the table by not selling a rebadged Chinese quartz watch for $129 in Walmart. An established brand like HP had options

By that logic, Rolex is leaving money on the table by not selling a rebadged Chinese quartz watch for $129 in Walmart. An established brand like HP had options. They had profitable product lines in the business and high-end consumer market segments, so it was a specific effort to start aiming for the low-end. It's not like they were a new kid in town, who couldn't sell to businesses without a proven track record, so they HAD to sell $50 inkjet printers to consumers who didn't worry about the brand.