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Getting rid of third party cookies is basically the status quo. IIRC if you use Safari or Firefox with default settings, third-party cookies are turned off. Th
by dangus 3y ago
Getting rid of third party cookies is basically the status quo. IIRC if you use Safari or Firefox with default settings, third-party cookies are turned off.
This feature compared to that status quo is worse for privacy.
I think this might be the first time I’ve seen something that promises enhanced privacy instead doing directly the opposite, outside of the realm of malware and scam apps.
Imagine if there was a “save space on your hard drive” checkbox that used more storage space when it was checked. That’s what this is.
- charcircuit 3y agoAs mentioned by a sibling comment Google will be sued for antitrust reasons if they remove third party cookies as some other ad businesses rely on them. So in order to remove third party cookies Google must provide an alternative for other advertisers to use instead.
- cmrdporcupine 3y agoThat may be the case but it's only another argument for why the company that makes your web browser should not be the same company that is the biggest advertising network(s) in the world. Fox guarding the hen house.
- dangus 3y agoI’m a little confused about that idea because it seems like as the article describes it, this locks out third party advertisers from using third-party cookies while giving Google a loophole for their own advertising business.
- jefftk 3y agoThe privacy sandbox APIs are all designed so that they can be used by any ad tech company. Google doesn't have privileged access to them. (Disclosure: until 1.5y ago I worked at Google, including on things related to the privacy sandbox.)
- kccqzy 3y agoGoogle's dominant position in the online advertising business makes them legally impossible* to do what Firefox and Safari do. It's better for privacy compared to older versions of Chrome; though certainly as good as Firefox or Safari. The enhanced privacy claim is honest and true; the benchmark is older versions of chrome. *: See the UK CMA https://assets.publishing.service.gov.uk/media/62052c52e90e077f7881c975/Google_Sandbox_.pdf https://assets.publishing.service.gov.uk/media/62052c52e90e0...