If you're consuming content on ad supported services and sites, then why would anyone be reimbursement you for bandwidth costs that they have no control over?

If you're consuming content on ad supported services and sites, then why would anyone be reimbursement you for bandwidth costs that they have no control over? You could be on a network paid for by your employer, one very frugally negotiated, or a redundant yet costly satellite link you have for vanity reasons.