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The idea is that instead of the dozens of third-party cookies placed on websites by different advertisers and tracking companies, Google itself will track your
by bbor 3y ago
The idea is that instead of the dozens of third-party cookies placed on websites by different advertisers and tracking companies, Google itself will track your interests in the browser itself, controlling even more of the advertising ecosystem than it already does. Google calls this “enhanced ad privacy,” perhaps leaning into the idea that starting in 2024 they plan to “phase out” the third-party cookies that many advertisers currently use to track people. But the company will still gobble up your browsing habits to serve you ads, preserving its bottom line in a world where competition on privacy is pushing it to phase out third-party cookies.
Assuming “phase out display / personalized advertising completely” isn’t on the docket, which tbh we should be looking to the state to enforce that rule before we look to the (now public) corporation that invented the field, what else would people here rather them do? If I click around the EFF do they have some more sound/explicit arguments somewhere on that question?
- deleted 3y ago[deleted]
- dathery 3y agoI get why Chrome has to prioritize the things it does, but this kind of reasoning feels so backwards to me. I'm sorry that blocking cross-site tracking makes it harder for ad companies to make money, but that's just not my concern. My browser is supposed to act in _my_ interests. It's the _user_ agent, after all. I'm not going to give any sympathy to the company that built the internet into the ad-supported hellscape that it is when they now use their browser monopoly to try to protect their business model.
- bbor 3y agoI guess my point is: if you’re mad at this but still support capitalism you’re being inconsistent. The only possible fix for this is government action, and capitalism has led to regulatory capture which means we get basically 0 government action EDIT: this is disregarding the “everyone boycott display ads companies and we’ll kill the industry with the invisible hand of the market” but I don’t have a ton of faith in that one