> This is something quite striking in US where there is a full aisle of "cold medicines", "headache pills", "back pain reliefs", "muscle ache aides" etc, and th

> This is something quite striking in US where there is a full aisle of "cold medicines", "headache pills", "back pain reliefs", "muscle ache aides" etc, and they are all the same stuff (ibuprofen/"Advil" or paracetamol/acetaminophen/"Tylenol") in different packages Some years back, Reckitt (British-Dutch multinational) got in trouble with the ACCC (Australia's competition and consumer protection regulator) for doing this. Selling "Headache Pain", "Back Pain", "Period Pain", etc all next to each other, despite all having identical active ingredients. The ACCC took them to court for misleading consumers, and won. https://www.accc.gov.au/media-release/full-federal-court-orders-6-million-penalty-for-nurofen-specific-pain-products https://www.accc.gov.au/media-release/full-federal-court-ord...