Yeah it's pretty simple, the world doesn't owe anyone a business model (something that's forgotten way to often) but nor are we owed free content. My understand

Yeah it's pretty simple, the world doesn't owe anyone a business model (something that's forgotten way to often) but nor are we owed free content. My understanding of a transaction is that there needs to be a "meeting of the minds" - if I value what you want to give me more than the price you want, we have trade and everybody wins. Unfortunately the ad economy is closer to begging. The consumer doesn't value what's being provided and the provider somehow tries to guilt or force users into "paying". And overall everyone loses - the content provider doesn't get the value they want for their content and the consumer doesn't get something they value. The only winner is advertising intermediaries. That unfortunately is the system we've set up.