Can you be more specific, confidence with what exactly? :) I'm interpreting your reaction to the thought that "if it's so good, why doesn't it sell itself?" -

Can you be more specific, confidence with what exactly? :) I'm interpreting your reaction to the thought that "if it's so good, why doesn't it sell itself?" -- in which case I would suggest you put yourself in the shoes of someone on a platform team, or a manager trying to get everyone to do things a certain way, and they'll explain that for brand new greenfield things, adoption is generally much easier, but for existing people and processes change is difficult - so even with a better solution it just doesn't sell it self without some help.