While I agree with you, I think the issue is that the tooling is starting to become accessible to anyone, which is going to create a flood of deepfake content.

While I agree with you, I think the issue is that the tooling is starting to become accessible to anyone, which is going to create a flood of deepfake content. In the past, you usually needed to have a specific set of skills to fake information, and even then experts were able to analyze things like images for distortions or slight alterations that couldn't happen in the natural world. As the technology gets better, and into the hands of people that wouldn't have had access to it previously, only then will we really see if this is going to have any kind of effect.