Wait until people learn about Google sidewalk if they think this is bad. It is fundamentally intrinsic to the technology of most digital technology that: 1) th

Wait until people learn about Google sidewalk if they think this is bad. It is fundamentally intrinsic to the technology of most digital technology that: 1) their very data-driven nature leads to information gathering, and 2) the colossal and inherently inexhaustible recurring revenues in that data collection will always pull organizations and their leadership towards data collection at scale. The only conceivable framework for preventing information collection is to attach data privacy to the individual as an human right. Even “opting out” as an intrinsic default won’t be enough, though it is regulators’ and industries’ favorite kick-the-can strategy. Otherwise it’s just a question of time, as the incentive for profit is overwhelmingly attractive to companies, regulators and markets. Apple, for all the talk of privacy, cannot maintain the fiction of privacy while simulaneously answering to shareholders with a scale advertising business or really any advertising business of any revenue importance at all. Their promise of privacy for users died spiritually if not practically the moment they decided to dramatically expand their ad business, as it shifted the company from serving users as their customer with devices to making those same users the product to be sold. So this kind of thing is inherent and will continue to emerge from Apple. The opt-in, limited nature of who is allowed access matters very little. Just follow the incentives to understand corporate behavior.