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The BBC regularly updates headlines after publication (A/B testing for clicks) so it's possible it was the BBC, not the poster.
by switch007 3y ago
The BBC regularly updates headlines after publication (A/B testing for clicks) so it's possible it was the BBC, not the poster.
- dang 3y agoUpdated now. Thanks for catching this.
- switch007 3y agoNo worries. It’s so common that the UK sub on reddit has a bot or something to tag the submission as an altered headline…!
- nicklecompte 3y agoWow - I checked the Internet Archive and you are correct, the "sentenced to life in hospital prison" headline was used when the article was originally published. I stopped reading BBC a while ago because of their sloppy standards but this is unusually bad. FWIW in this case I would suppose the BBC online editor was careless and fixed their mistake, versus "A/B testing for clicks" generally. If it was A/B testing, the "A" headline went too far: there's a fine line between clickbait and outright lying.
- omoikane 3y agoThe British way of saying this is "being economical with the truth". https://en.wikipedia.org/wiki/Economical_with_the_truth https://en.wikipedia.org/wiki/Economical_with_the_truth
- switch007 3y agoIndeed I didn’t mean to imply they don’t also fix and tweak for legitimate editorial reasons
- deleted 3y ago[deleted]