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> They chose to embrace a razor-blades model-- they sold their soul chasing the consumer market. I really don't know what you'd expect from a publicly traded c
by campbel 3y ago
> They chose to embrace a razor-blades model-- they sold their soul chasing the consumer market.
I really don't know what you'd expect from a publicly traded company other than to go after where the profit is at. At least in the 2000's through 2010's HP consumer products made the most money off of low end devices via toner sales. I'd argue that they were following the market and the tech savvy consumer is not their target audience anymore.
- hakfoo 3y agoBy that logic, Rolex is leaving money on the table by not selling a rebadged Chinese quartz watch for $129 in Walmart. An established brand like HP had options. They had profitable product lines in the business and high-end consumer market segments, so it was a specific effort to start aiming for the low-end. It's not like they were a new kid in town, who couldn't sell to businesses without a proven track record, so they HAD to sell $50 inkjet printers to consumers who didn't worry about the brand.