> Instead it looked like they were trying to maintain gamer goodwill by not increasing consumer card costs during the boom. They've been selling mid-sized GPUs

> Instead it looked like they were trying to maintain gamer goodwill by not increasing consumer card costs during the boom. They've been selling mid-sized GPUs like the GTX 1080 at 800$ 8 years ago. A 300 mm2 GPU. They have been rising and rising costs for a long time to milk as many dollars as they could. People seem to forget even before the crypto craze the company had insane margins in their revenue. They weren't selling 800$ chips because those costed 600 or 500$ to produce... Even the most expensive 4090 is hardly more than a 400$ chip, memories included to build.