Obviously incompetent is an understatement when it comes to this whole fiasco but hear me out here: Twitter being offline and hitting the headlines probably got

Obviously incompetent is an understatement when it comes to this whole fiasco but hear me out here: Twitter being offline and hitting the headlines probably got a lot of people to check if it was down and some of those people stuck around and got re-addicted. On the other hand, they probably lost user's attention due to the outage.