Rolex has been less secretive nowadays. Still no public tours, but some media types have been invited. https://www.hodinkee.com/articles/inside-rolex https://ww

Rolex has been less secretive nowadays. Still no public tours, but some media types have been invited. https://www.hodinkee.com/articles/inside-rolex https://www.hodinkee.com/articles/inside-rolex IWC, Zenith and a few other Manufactures do offer tours. It is fairly representative of what Rolex does (on a bigger scale, with more vertical integration). Many other brands and suppliers open their doors every two years in La Chaux-de-fond: https://urbanisme-horloger.ch/biennale-du-patrimoine-horloger-2024/ https://urbanisme-horloger.ch/biennale-du-patrimoine-horloge...