If that's true why would Visa/mastercard push so hard to get into so low tx ( <$1 each) processing? What are they paying/losing money for? It's data. For some

If that's true why would Visa/mastercard push so hard to get into so low tx ( <$1 each) processing? What are they paying/losing money for? It's data. For some reason they're willing to pay to get a transit data for as much as possible people in several countries.