It all depends on who you're trying to appeal to. There's a big segment of the (male) population that's really, really into watches. Kevin Rose famously got dis

It all depends on who you're trying to appeal to. There's a big segment of the (male) population that's really, really into watches. Kevin Rose famously got distracted by the vertical for a good few years (I think it was "Hodinkee?" or something equally unserious.)