The gotcha is that these stores aren't theirs. Rolex is very happy to use retailers to sell their watches, they're just not happy with retailers having the fre

The gotcha is that these stores aren't theirs. Rolex is very happy to use retailers to sell their watches, they're just not happy with retailers having the freedom to sell their watches as they deem appropriate. It's basically retailer freedom to sell as they wish vs Rolex's freedom to prevent the retailer selling as it wishes, and I tend instinctively to support the little guy in these fights.