That's not quite right. The comment was really showing the the definition of "best" can vary based on a lot of factors. It is up to the reader's imagination to

That's not quite right. The comment was really showing the the definition of "best" can vary based on a lot of factors. It is up to the reader's imagination to account for real life constraints such as time and budget in a burger purchase decision. If you have 7 minutes and the McD's across the street is the only burger place in town, they are the best choice as all the other burger shops result in having 0 burger.