Thank you for sharing this acronym. For a while I was using the concept of marketing awareness stages to foster change in my engineering teams. In marketing peo

Thank you for sharing this acronym. For a while I was using the concept of marketing awareness stages to foster change in my engineering teams. In marketing people are either unaware, problem-aware, solution-aware, product-aware, or fully aware. ADKAR seems to map out similar phases. Will try it out.