"These images, which were often poor quality, were captured from CCTV or employees’ mobile phone cameras." - the article "You don't think the technology will c

"These images, which were often poor quality, were captured from CCTV or employees’ mobile phone cameras." - the article "You don't think the technology will catch up?" First, technology can not transcend GIGO. GIGO is fundamental. Secondly: "When a customer entered a store who supposedly matched an existing image on its database, employees would receive an automatic alert instructing them to take action — and the majority of the time this instruction was to “approach and identify,” meaning verifying the customer’s identity and asking them to leave." - the article Face matching is not a hard problem for computers. Face matching is a hard problem, period. We humans seem to have dedicated hardware for it, and we are not generally a "dedicated hardware" sort of species when it comes to that sort of task. GIGO is fundamental for humans too.