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> How do you trademark the exact shape of a Lego brick? You can trademark a shape, actually. It's called Trade Dress[0], and The Lego Group uses it, too. The M
by EvanAnderson 3y ago
> How do you trademark the exact shape of a Lego brick?
You can trademark a shape, actually. It's called Trade Dress[0], and The Lego Group uses it, too. The Minifig, for example, is registered[1].
[0] https://en.wikipedia.org/wiki/Trade_dress https://en.wikipedia.org/wiki/Trade_dress
[1] https://trademarks.justia.com/865/37/n-86537461.html https://trademarks.justia.com/865/37/n-86537461.html