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> Tesla’s market dominance is largely a thing in the US Tesla is behing VW in total sales, but the M3 and MY are the best selling EVs in Europe. https://www.e

• rsynnott 3y ago
  Well, yeah, but that’s really more a consequence of a different marketing strategy than anything else. VW Group makes several minor variations of the same car under different brands. There’s a Cupra version of the id.3 and Audi and Skoda versions of the id.4, say, all under different branding. There are a bunch of other minor variants, too. Bizarrely, there will also soon be a _Ford_ version of the id.4 (the Explorer EV), though that would go under Ford’s total, not VW Group’s. Besides the Ford, VW Group could, if it wanted to, condense all this into three significant cars, plus the microbus, but that’s not how they operate. Tesla is about 15% of the European market, joint-second. In the (smaller) US market it is nearly 50%. I think it’s reasonable to describe it as very dominant in the US, but not in Europe. It would be reasonable to expect this to change as US manufacturers go electric and as foreign manufacturers go electric for their US-targeted models.