Media makes you feel isolated and utterly unique. This is personalization deployed at scale. I worked on the first personalization systems and been involved in

Media makes you feel isolated and utterly unique. This is personalization deployed at scale. I worked on the first personalization systems and been involved in their implantation for decades. It’s fascinating how they’ve affected culture to the point where people don’t even see them anymore. Personalization is profoundly powerful technology at scale. Do not underestimate their influence. What you talk about is the ever present concern of people who know you will talk, and almost everyone talks.