> now it's all balkanized It was even more balkanized in the days before the Internet. It's much easier now for a meme to go viral (for good or for bad) becaus

> now it's all balkanized It was even more balkanized in the days before the Internet. It's much easier now for a meme to go viral (for good or for bad) because everyone on the Internet is potentially connected to everyone else. You didn't know how many kids were actually listening to that loud radio station in the past, any more than you know how many people are actually listening to what's trending on Spotify. But Spotify gives you access to the work of many, many more people than you could possibly get access to in the past.