The problem isn't a matter of messaging. You can draw as many diagrams and explain "it's digital cash" as much as you want. It's that table stakes have change

The problem isn't a matter of messaging. You can draw as many diagrams and explain "it's digital cash" as much as you want. It's that table stakes have changed. Mainstream customers-- and the regulators who represent them-- expect reversibility as a built-in feature. The technology exists for it. Saying "we're building digital cash in 2023" is like saying "we're going to sell a 4K OLED television with seperate VHF and UHF knobs, because it was fine for Grandpa's 17" CRT." Various players may desperately want a non-reversible transaction to save a few cents per transaction, or to immunize themselves against bad-faith chargebacks, but it's pretty much ignoring everything we've learned about fraud and user experience in the last 50 years of electronic payments. At best, there might be a market for a seperate, parallel universe of nonreversible transfers, but it would likely be something tightly regulated and B2B, rather than something that you can misdirect ordinary customers into choosing (like, say, Zelle or PayPal's friends-and-family mode)