This is certainly evident in media-related subreddits. The usual hypeboys will post about Upcoming Release, little tidbits from the original author or a behind

This is certainly evident in media-related subreddits. The usual hypeboys will post about Upcoming Release, little tidbits from the original author or a behind-the-scenes shot. This continues on some kind of increasing curve probably first graphed by Skinner until the fans are trembling like teacup poodles at the sound of a can opener at dawn. Anything less than frothing enthusiasm will earn you a bevy of downboats from the "Don't Ask Questions, Just Consume Product and Then Get Excited for Next Products" Corps. I occasionally like to remind them of just how gullible and torqued out of their minds they were for The Dark Tower. Ildris Elba! Stephen King said a nice thing about it! Meanwhile anyone with a shred of sense could sense the oncoming trainwreck, Blaine or no. But these folks are part of the advertising infrastructure that extends all the way out to Rotten Tomatoes, now shot-through with strands of fungal falsity, and for every Morbius-like copypasta of ridicule which finally emerges, another twenty tentpole releases, artificially extended, will prop up the entire moth-eaten and threadbare canvas.