Having to settle and pay $700 million is not a loss. That is NOTHING for Google. This is a huge win for them, because you can rest assured Google will get a to

Having to settle and pay $700 million is not a loss. That is NOTHING for Google. This is a huge win for them, because you can rest assured Google will get a ton of concessions out of the states in exchange of paying the fine. It's not even high enough to make Google feel "let's never do this again" – it wouldn't be for Google, Facebook, Apple, Amazon, any of these guys. It should be in the order tens of billions or a hefty amount of their revenue, whichever is greater. Google must be celebrating such a low fine.