Fads come in waves because it's easier and safer to do or discuss something when it's already on the mind of people around you. Perhaps the irritation comes fr

Fads come in waves because it's easier and safer to do or discuss something when it's already on the mind of people around you. Perhaps the irritation comes from having seen enough media that you've started to see this meta-level pattern, which is stale and eternal. [Snarky overused The Matrix movie reference goes here.]