I guess this depends on use-case. I mean, if someone has a need for the more advanced features of a router/firewall like this, then they don't need the consumer

I guess this depends on use-case. I mean, if someone has a need for the more advanced features of a router/firewall like this, then they don't need the consumer focused UI. If someone doesn't know networking well enough, then the UI isn't helpful really since they don't know the why of things. It's a great niche, but Unifi has issues and they seem more focused on selling more of them, than fixing issues present for 5+ years. Here's an example: Unifi uses Strongswan for VPN. There is a bug in that 2 people cannot connect to the VPN site from the same IP. Site2Site between 2 unifi devices has been unreliable. As far as what I would have bought, it's moot, since I'm not the common use case. At one point, I used an ASA 5510 as a home router. ;)