Steve Blank wrote about this a while ago, but it didn't seem to get much attention: http://www.slideshare.net/sblank/sxsw-new-rules-for-the-new-bubble-031211 h

Steve Blank wrote about this a while ago, but it didn't seem to get much attention: http://www.slideshare.net/sblank/sxsw-new-rules-for-the-new-bubble-031211 http://www.slideshare.net/sblank/sxsw-new-rules-for-the-new-... The 'rules for the new bubble' section starts on slide 117. Previous HN discussion on the presentation here: http://news.ycombinator.com/item?id=2318208 http://news.ycombinator.com/item?id=2318208