So for example a simple .pepsi controlled by Pepsi rather than a whole bunch of .drink / .food / .crappy_sugar_stuff that pepsi have to buy 'their' name in? An

So for example a simple .pepsi controlled by Pepsi rather than a whole bunch of .drink / .food / .crappy_sugar_stuff that pepsi have to buy 'their' name in? And all controlled by a company whose income mostly comes from making up new ones of these?