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> OEMs that prioritize design will put the chief designer near the top of the corporate hierarchy … Tangential, but I’ve been feeling similarly with startups a
by qkeast 3y ago
> OEMs that prioritize design will put the chief designer near the top of the corporate hierarchy …
Tangential, but I’ve been feeling similarly with startups and tech companies: design needs to be represented at the leadership alongside engineering and product, or it simply is not viewed as an equal strategic function. If there’s a Head of Engineering and a Head of Product, there needs to be a Head of Design to complete the triad.
- deleted 3y ago[deleted]
- CamperBob2 3y agoIt needs to be represented, certainly. But not to the extent that the cart precedes the horse, as in the Jony Ive era at Apple. The appropriate mindset for design is that of a servant acting in the user's interests, not a master auteur whose decisions make or break the product.