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The industrial design of the 2016-2019 MacBook Pro was under his purview, from what I understand. That obsession with thinness over the functionality of the dev
by Spartan-S63 3y ago
The industrial design of the 2016-2019 MacBook Pro was under his purview, from what I understand. That obsession with thinness over the functionality of the device put them at odds with the chips Intel was producing at the time. In some ways, his passion for form over function maybe forced the Apple Silicon transition sooner to get away from hot, power hungry Intel chips.
Either way, since his seeming marginalization and departure from Apple, the design of their devices haven't suffered aesthetically and they've gained significant function.
- threeseed 3y agoIndustrial design is not the same as hardware engineering. Ive doesn't decide on the thermal characteristics of their products nor does he decide what features go into them. And it's ridiculous to think that he in some way forced Apple to build their own silicon. And as someone who was at Apple during his reign he was an important voice but just one of many.
- atonse 3y agoThat's correct. Years before we got Apple Silicon macs (which I think are the best laptops I've ever owned, literally no compromise I am aware of), I was reading about JS benchmarks where Safari on an iPhone was on par or faster than Safari on Intel. I remember being shocked seeing that – so even though Apple bought Palo Alto Semiconductor 10+ years ago and created their chips for iOS devices, they've had to have wanted to migrate ever since they saw these huge gains, Jony Ive or not. It's another Johny (Srouji) that's the head of the semiconductor division that's producing stellar chips.
- noncoml 3y agoDesign wise it feels to me like they stagnated since his departure. Every other iPhone design used to be different and exciting before he left.