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Paying for it has added consideration "costs" of commitment and calls for more checking out before watching it if it would be worth it or not. Viewers come easi
by Nasrudith 3y ago
Paying for it has added consideration "costs" of commitment and calls for more checking out before watching it if it would be worth it or not. Viewers come easier when they can try before they buy and the quality threshold for "would pay money for" is much higher than "would pretend to pay attention to ads for". Not paying for content thus has less friction to it.