The cause of both of these problems is that society at large is completely hooked on free content. Nobody wants to pay for anything on a screen, and why would t

The cause of both of these problems is that society at large is completely hooked on free content. Nobody wants to pay for anything on a screen, and why would they if they can get it for free? So content producers are forced to sell adspace, and now "user engagement" is their top priority, and the quality of their content drops and they adopt user-hostile patterns to "force" engagement. None of these problems will get better until 1) consumers pay for things they want, and waaaaaaay more importantly, 2) producers produce content that consumers are willing to pay for. So, it may just never happen.