Figma had revenue about in line with Heroku, with a similar growth curve. However, Figma has an even more difficult expansion story than Heroku because it's alr

Figma had revenue about in line with Heroku, with a similar growth curve. However, Figma has an even more difficult expansion story than Heroku because it's already near 100% market penetration for its core market. Salesforce bought Heroku for $212 million. By avoiding spending $20 billion for a similar company, in my estimation Adobe has finally come to its senses. This really seems like an executive wanted to make an unrealistic long bet a couple of years ago, and since then Adobe has seen Figma's financials and cooler heads prevailed.