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The dark pattern is that car dealership websites, and even car manufacturer sites (looking at you Ford) will drag you through an intricate design process only t
by whalesalad 3y ago
The dark pattern is that car dealership websites, and even car manufacturer sites (looking at you Ford) will drag you through an intricate design process only to land you on a form that will say "Thank you for customizing your dream car! We've sent your request to <salesperson> at <your nearest dealership>, they will call you" and it's completely disingenuous.
They gate these processes with lots of contact/lead gen questions so that you will get absolutely rekt with text messages, emails and phonecalls which adds insult to injury.
- giarc 3y agoThey have to put you to a dealership because Ford et al don't actually sell cars, a franchisee does. It's the same reason you can't go order a Big Mac on McDonalds.com. Also, if you are customizing a car, a dealer has to put in that order. Agree with it or not, that's just the way it works.