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I'm really interested in the 'fake' sales page idea, thanks for sharing the details. From these numbers, did you have a formula in mind that would determine if

I'm really interested in the 'fake' sales page idea, thanks for sharing the details. From these numbers, did you have a formula in mind that would determine if you could make money from the book? In other words, if you sell for $27, those 15 buys generate $405, which is obviously more than the $100 spent on Adwords. But how many of the 15 people who clicked Buy would actually buy? Also, did you list a price on your 'fake' sales page next to the Buy button? Also, given your fake sales page experience, have you considered advertising with Adwords?

jstorimer 14y ago
I didn't have a formula in mind with the fake sales page, but my conversion rate was 3-4%. Not bad. In my mind it wasn't scientific. If I could put a sales page for a product that doesn't exist and even one person attempts to give me money, imagine what I could do if I had a real product and could even show a sample, testimonials, etc. The fake sales page, for me, was just to test that I wasn't off my rocker with the idea and to get a little motivation to push forward. I have spent a bit of money on advertising (<$200) and saw almost no returns from it.