I hope this guy realizes that most internet businesses are more than happy to pay the freight on the bits google pulls. If a slightly better ranking in the SERP

I hope this guy realizes that most internet businesses are more than happy to pay the freight on the bits google pulls. If a slightly better ranking in the SERP can double your revenue for the month, then it's well worth it. And you could make a strong argument that google is using that bandwidth on behalf of it's users. But yeah, this article betrays a staggering, if outright wilful ignorance of the actual functioning of the network.