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re: the "niche" factor, what do you mean? The fact that the target audience was a subset of programmers? I don't know exact sales volume for the discounted day
by jstorimer 14y ago
re: the "niche" factor, what do you mean? The fact that the target audience was a subset of programmers?
I don't know exact sales volume for the discounted days but as you can see those days brought in the most revenue, so it was certainly powerful.
- sparknlaunch12 14y agoRe niche. Yes, do you think the whole sales/marketing process was easier because your target market are quite narrow (ruby, UNIX, programming)? Would you have priced differently knowing what you now know about discounting effect?
- jstorimer 14y agoIt's always easier to target an audience that you are familiar with and are a part of. Since I would have bought this book myself if someone else had wrote it I knew what people would want to know and how to reach them. If I were targeting the book at sysadmins, for instance, I would have had no idea how to get in front of them or talk to them at their level. re: pricing, nope. I think the discounting works because it's intermittent and gets people sharing. If I were to lower the price permanently I wouldn't expect sales to remain that high.