Reddi's recipe for startup success

"Finding the right product idea is one key activity, but a lot of times it's about how you fund your idea, how you position it, how you market it," Reddi said. "There are some extremely smart people with great ideas, but the companies that succeed don't necessarily have anything to do with those people and those great ideas. So one important lesson is that there is a real disconnect between great ideas and what becomes a great company."