4 ms·

I think it was intended as an indicator of the source. In the mid 2000s, Pixar was beginning to represent Disney animation, and as a result Disney Animation Stu

I think it was intended as an indicator of the source. In the mid 2000s, Pixar was beginning to represent Disney animation, and as a result Disney Animation Studios started to take a backseat in the eyes of the public (and the eyes of Disney management). Having some successful pictures (Wreck-it Ralph, Frozen, Big Hero 6, etc.) meant owning the brand and indicating to audiences the source - and hopefully encouraging them to buy tickets to _non-pixar_ Disney films. Call me naive, but I don't think there was anything calculated about it more than attaching a mascot to the studio - like the Luxo Jr Lamp on Pixar films.

finnjohnsen2 3y ago
I like this. We tend to automatically assume the worst in these big high profile companies.
- egeozcan 3y ago
  I do that a lot, and sometimes even consciously, because, if I may be bold, large companies have a lot of people, and among so many people there's surely some evil masterminds. I'm saying this of course with a tongue in cheek but that doesn't mean it's completely false.
WorldMaker 3y ago
Also it can be seen as Disney Feature Animation wanting to celebrate a 95th year anniversary of sorts [1]. Sure the anniversary means a lot now to the public domain, but don't forget that it is also still a big anniversary for the company itself and can be a fun reminder of how far the company has come and all the things they've done over that span of years [2]. [1] DFA itself as a division of the company hasn't existed continuously in that 95-year period, of course. It was shutdown by Eisner for a while in favor of cheaper (and mostly outsourced overseas) Disney Television Animation and various dalliances with Pixar. [2] Including the years that Disney thought it didn't need an active Disney Feature Animation department. The Steamboat Willie logo does also feel a bit like an internal political statement in that respect, too, because it kind of also says "this company was founded on Feature Animation".

finnjohnsen2 3y ago

I like this. We tend to automatically assume the worst in these big high profile companies.

egeozcan 3y ago
I do that a lot, and sometimes even consciously, because, if I may be bold, large companies have a lot of people, and among so many people there's surely some evil masterminds. I'm saying this of course with a tongue in cheek but that doesn't mean it's completely false.

WorldMaker 3y ago

Also it can be seen as Disney Feature Animation wanting to celebrate a 95th year anniversary of sorts [1]. Sure the anniversary means a lot now to the public domain, but don't forget that it is also still a big anniversary for the company itself and can be a fun reminder of how far the company has come and all the things they've done over that span of years [2]. [1] DFA itself as a division of the company hasn't existed continuously in that 95-year period, of course. It was shutdown by Eisner for a while in favor of cheaper (and mostly outsourced overseas) Disney Television Animation and various dalliances with Pixar. [2] Including the years that Disney thought it didn't need an active Disney Feature Animation department. The Steamboat Willie logo does also feel a bit like an internal political statement in that respect, too, because it kind of also says "this company was founded on Feature Animation".