8 ms·

Why do you think that will be the case? When ICANN introduced .cat, .aero, .museum, .coop, and others many years ago, adoption has since approached zero.

by davidu 15y ago

zalew 15y ago
these useless domains didn't have any commercial backup, .pepsi will be part of campaigns worth millions.
CrLf 15y ago
There's something to be said about ".com" addresses... When you place "pepsi.com" in a can , people know it's a web address. Now, if pepsi has its own TLD, how should they refer to their web site? Just "pepsi"? "www.pepsi"? "web: pepsi"? I suspect they will reserve their TLD, and then continue to use "pepsi.com" as before, thus rendering these new TLDs useless at best, and noise at worst.
- zalew 15y ago
  they didn't have problems with "go to our facebook page" so it shouldn't be a problem to promote "win a ticket to justin timberlake concert - go to our website - justin dot pepsi"
  - taytus 15y ago
    I agree. I can't believe how companies promotes facebook.com/brand instead of brand.com. It's perfectly fine to have a facebook brand page, but you should promote yours first!
    - sopooneo 15y ago
      Why? If you are sure you need a facebook presence, and not sure about your own site helping the brand, then you just push the facebook one. It's simpler. No confusion. One place to go to find out about the product.
  - notatoad 15y ago
    it's no worse than go to our website at justin dot pepsi dot com, but most people will still have a problem with it if there's one thing i took away from my time doing front line support, it's that users don't enter URLs. if you tell them to find the address bar, they're lost. if you give them a URL to enter, they have no idea what to do regardless of whether the TLD is .com or .pepsi. people get to where they want to go by searching, whether they're searching google for a website or searching facebook for a page. the domain name system may have technical meaning, but for most users pepsi.com is just as obscure a code as 199.187.226.158
- recursive 15y ago
  http://www.pepsi http://www.pepsi
deleted 15y ago
[deleted]

Why do you think that will be the case? When ICANN introduced .cat, .aero, .museum, .coop, and others many years ago, adoption has since approached zero.

by davidu 15y ago

Why do you think that will be the case? When ICANN introduced .cat, .aero, .museum, .coop, and others many years ago, adoption has since approached zero.

zalew 15y ago

these useless domains didn't have any commercial backup, .pepsi will be part of campaigns worth millions.

CrLf 15y ago

There's something to be said about ".com" addresses... When you place "pepsi.com" in a can , people know it's a web address. Now, if pepsi has its own TLD, how should they refer to their web site? Just "pepsi"? "www.pepsi"? "web: pepsi"? I suspect they will reserve their TLD, and then continue to use "pepsi.com" as before, thus rendering these new TLDs useless at best, and noise at worst.

zalew 15y ago
they didn't have problems with "go to our facebook page" so it shouldn't be a problem to promote "win a ticket to justin timberlake concert - go to our website - justin dot pepsi"
- taytus 15y ago
  I agree. I can't believe how companies promotes facebook.com/brand instead of brand.com. It's perfectly fine to have a facebook brand page, but you should promote yours first!
  - sopooneo 15y ago
    Why? If you are sure you need a facebook presence, and not sure about your own site helping the brand, then you just push the facebook one. It's simpler. No confusion. One place to go to find out about the product.
- notatoad 15y ago
  it's no worse than go to our website at justin dot pepsi dot com, but most people will still have a problem with it if there's one thing i took away from my time doing front line support, it's that users don't enter URLs. if you tell them to find the address bar, they're lost. if you give them a URL to enter, they have no idea what to do regardless of whether the TLD is .com or .pepsi. people get to where they want to go by searching, whether they're searching google for a website or searching facebook for a page. the domain name system may have technical meaning, but for most users pepsi.com is just as obscure a code as 199.187.226.158
recursive 15y ago
http://www.pepsi http://www.pepsi

deleted 15y ago

[deleted]