5 ms·

I'm not a fan too, but there's one huge advantage of extending the TLD space - we'll get out of the mindset of mainstream audience that only .com/net/org is a '

• davidu 15y ago
  Why do you think that will be the case? When ICANN introduced .cat, .aero, .museum, .coop, and others many years ago, adoption has since approached zero.
  • zalew 15y ago
    these useless domains didn't have any commercial backup, .pepsi will be part of campaigns worth millions.
  • CrLf 15y ago
    There's something to be said about ".com" addresses... When you place "pepsi.com" in a can , people know it's a web address. Now, if pepsi has its own TLD, how should they refer to their web site? Just "pepsi"? "www.pepsi"? "web: pepsi"? I suspect they will reserve their TLD, and then continue to use "pepsi.com" as before, thus rendering these new TLDs useless at best, and noise at worst.
    • zalew 15y ago
      they didn't have problems with "go to our facebook page" so it shouldn't be a problem to promote "win a ticket to justin timberlake concert - go to our website - justin dot pepsi"
      • taytus 15y ago
        I agree. I can't believe how companies promotes facebook.com/brand instead of brand.com. It's perfectly fine to have a facebook brand page, but you should promote yours first!
        • sopooneo 15y ago
          Why? If you are sure you need a facebook presence, and not sure about your own site helping the brand, then you just push the facebook one. It's simpler. No confusion. One place to go to find out about the product.
      • notatoad 15y ago
        it's no worse than go to our website at justin dot pepsi dot com, but most people will still have a problem with it if there's one thing i took away from my time doing front line support, it's that users don't enter URLs. if you tell them to find the address bar, they're lost. if you give them a URL to enter, they have no idea what to do regardless of whether the TLD is .com or .pepsi. people get to where they want to go by searching, whether they're searching google for a website or searching facebook for a page. the domain name system may have technical meaning, but for most users pepsi.com is just as obscure a code as 199.187.226.158
    • recursive 15y ago
      http://www.pepsi http://www.pepsi
  • deleted 15y ago
    [deleted]
• gav 15y ago
  The main disadvantage of extending the TLD space is that it is a tax on existing domain owners. If you register a .com, you have to be safe and pick up the .net, .org, .info, .biz, etc.
  • mistercow 15y ago
    >If you register a .com, you have to be safe and pick up the .net, .org, .info, .biz, etc. This is a rookie mistake. Nobody in the history of the internet has accidentally typed ".biz" instead of ".com" and gotten to the wrong website as a result.
• astrodust 15y ago
  The perception is caused by the fact that the other domains are jokes. What is .info? .biz? Viable alternatives but totally useless. The bar for getting a new TLD should be that you're doing something new and different, not just opening up a new namespace. .name is one example where they're at least trying to innovate. A new TLD like .arpa that's used for some kind of underpinning would be a good idea if there was a technical requirement for it. Otherwise you're just cluttering up the root zone with garbage and making it even more complicated for people to know what a legitimate domain is. The public suffix list (http://publicsuffix.org/ http://publicsuffix.org/) is already full of garbage if you want to see how bad it is.